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Lattafa, a leading perfume brand from Dubai, combines oriental scents with the rich heritage of Arab culture, offering luxurious and refined aromas to people from over 60 countries.

Founded in 1980 by Sheikh Shahid Ahmad and Shoaib Iqbal, the brand derives its name from the word "Latif," which means "kindness."

It has transformed from a small startup into a renowned company that now exports its products worldwide. Lattafa perfumes, such as Ana Abiyedh Rouge and Velvet Oud, allow for self-expression and create unforgettable impressions, available for both women and men.